Meet the Team
Turfrey have a large team of more than 200+ full time staff including qualified Plumbers, Gasfitters, Roofers and Drainlayers ready to carry out the job, big or small. Our people are full time waged employees, trade qualified, Site Safe Passport holders and safety at heights trained . Learn more about our management team below.
Directors
Brad became a director and took the company on a new course of growth in 2013, and now oversees the general development and direction of the company, including strategy, financial performance and growth. Planning and ensuring Turfrey continues to attract top skilled tradespeople with a focus on best practice and quality is his priority, along with building and fostering strong and enduring client relationships. Brad is a Certifying Plumber and Gasfitter by trade and has worked in the construction industry since 2004.
Rich plays a key role in the overall running of the company including heading up and managing the estimating team and ensuring revenue targets are met across the range of business units. His extensive technical and management background in the plumbing, roofing & heating industries has seen him working for clients in both the private and public sectors for more than 20 years. Rich is also a Licensed Gasfitter.
Lee has over 25 years construction industry experience, much in senior management roles, including business planning and risk management. He is responsible for project cost control, forecasting and administration processes from inception to completion. Lee believes in a high level of communication to foster and improve business relationships throughout the project, to ensure a successful outcome for all stakeholders.
Bruce founded the company in 1973 and as Managing Director for 35 years, built a reputation as the leading Central Hawke’s Bay service provider as well as carrying out specific projects across the North Island. In 2013 Bruce stepped back from running the company, and now also from the day to day operations whilst maintaining a directorship. Bruce is a Certifying Plumber & Drainlayer and has extensive industry experience.
Senior Management
Thomas is responsible for the control and efficiency of the company’s general operations across all regions, services, commercial claims, project management and resource planning. Thomas joined Turfrey in 2013 after gaining a degree in accounting and taxation law. This has strengthened the company’s focus on strong financial performance and accountability to our customers at all levels.
As the Chief Financial Officer, Kelly has a wealth of commercial experience gained from over 20 years in senior finance positions. He has a strong commercial acumen, strategic mindset and cross functional experience which supports the strategic objectives of the Turfrey Group. Kelly leads the finance and administration functions, supports the wider leadership teams and is a member of the Chartered Accountants Australia and New Zealand.
Alison oversees the People & Capability Team, including recruitment, HR, payroll, fleet and technology plus key stakeholder relationships. Alison has a strong background in business and people management, and brings her varied experience across different industries with an empathetic but solution-focused approach.
Polly has strong knowledge and experience from a varied background in education, customer service and sales and marketing. As part of the Turfrey Marketing and Distribution role, Polly oversees the E-Commerce team and works across the group to develop sales strategy, product development and client relationships with a strong focus on customer retention and ensuring the Turfrey brand and message is conveyed clearly.
Sara’s key responsibilities include producing financial reports, direct investment activities, and developing strategies and plans for the long-term goals of the business. Sara manages cashflow, oversees the administration team that process debtors and creditors, GST, monthly financial reporting, and payroll. Sara has a strong background in accounts and administration combined with an education in taxation and accounting.
Hawke’s Bay
Sam gained strong construction industry experience in different roles through his career in the flooring sector as a qualified installer and owner operator, and then the retail sector starting with sales and moving up into management. Sam has worked for some of NZ’s leading firms in the construction industry and has learnt how to effectively understand customers’ needs and provide the best possible service in a timely fashion.
Keith has many years experience in the commercial and domestic plumbing industry, having gained vast knowledge and experience of reading and understanding building plans, discussing alternative solutions and designs with architects, clients and main contractors and implementing these changes. Keith has a great eye for detail and excellent product knowledge in the plumbing and gas industry. He has held previous roles in the plumbing industry as a Company Director, Plumber/Gasfitter & Plumbing Manager.
David joins us with over a decade of experience in Retail management and sales. He is responsible for Retail sector operations within the Hastings showroom and Hawke’s Bay region. Along with sales, he assists with home visits to establish solutions to clients’ needs and provides quotations across plumbing, water filtration, heating and outdoor living products and services – his focus being on client delivery rather than the race to the bottom.
Jane supports the Plumbing, Gas, Heating and Drainage teams in HB with scheduling, documentation, sourcing of materials, and overall staff and customer support for all contract works. Jane brings to Turfrey strong admin and construction trade knowledge around communication, process and efficiency as well as supporting the team to get the best results.
Ethan joined Turfrey mid 2021 following seven years in the fundraising and customer service industry in Brisbane. Ethan brings strong skills in customer relations and problem solving, along with an eye for detail which helps him assist with client communication and projects within the Turfrey team.
Manawatu
Tim has many years experience in the construction industry in NZ, having started in 1996 as a quantity surveyor before quickly earning his status as a Senior Quantity Surveyor and often acted as Project Manager as well on the 5-15mil projects for Fletcher Construction. Tim has an advanced diploma in quantity surveying, NZ certificate, is a member of the NZ institute. Tim oversees the Turfrey business in the Manawatu region, including client relationships, project management, team leadership and growth and strengthening of the Turfrey business in the area.
With over 20 years’ experience in construction, Jeremy brings a wealth of roofing skills to his role at Turfrey, including being a licensed practitioner in metal roofing and cladding, as well as membrane roofing. Having previously operated his own roofing company, Jeremy is well known in the Manawatu region and has strong relationships with the various roofing manufacturers. Jeremy leads by example and is always willing to jump back on the tools to help move a job forwards when required. He prides himself on building great team culture.
As a born and bred grassroots Certifying Plumber and Licensed Gasfitter, Paul has over 18 years experience across both commercial and residential plumbing, drainage and gasfitting. Paul has a strong understanding of how plumbing, drainage and gasfitting work together on a project, giving him the foresight to identify potential issues before they arise. He brings humble but high expectations to his management of the Turfrey Manawatu Plumbing team and the excellent quality of the projects they carry out.
Sonja has over 10 years experience in the construction industry. In her time at Turfrey Sonja has developed robust systems and processes to ensure the administration is run smoothly and communication flows throughout the team and to our customers. Sonja has a strong focus on ensuring consistency and efficiency in our operations.
Tayla supports the Plumbing, Gas, Heating and Drainage teams in the Manawatu area with scheduling, documentation, sourcing of materials, and overall staff and customer support for all contract works. Tayla brings to Turfrey strong admin and construction trade knowledge around communication, process and efficiency as well as supporting the team to get the best results.
Waikato
Daniel has a strong background in the commercial construction industry and has many years under his belt carrying out commercial roofing, as well as being a site manager for some of NZ’s largest leading construction firms before joining Turfrey in 2019. Dan oversees large and special projects for the Turfrey team currently, including the Waikeria Prison contract.
Graeme is an integral part of the Waikato roofing team and through his many years of experience in commercial roofing enjoys training the crew and ensuring projects are well organised.
After moving from the UK, Grace joined Turfrey in 2021 and works as the Showroom Manager of our Waikato branch. She is responsible for all retail and customer enquiries. Grace has more than 10 years’ experience in marketing, management and retail, and enjoys delivering the excellent quality of customer service that Turfrey is known for.
Wellington
Tony heads up the very busy residential side of the business in the Wellington region where the team carries out a large amount of new housing developments for our trades as well as works for unique builds as well. A Plumber by trade with over 30 years experience, Tony is also highly experienced in heating and is a central heating approved designer.
Luke brought 10 years’ experience as a Plumber to Turfrey, most recently as a Plumbing tutor. He brings a variety of skills and experience to his role, where he supports the Plumbing Manager and plumbing team to ensure all projects in the Wellington region run to time and budget. Luke thrives in the tech space and embraces all opportunities to develop efficient processes.
Natasha has a very strong work ethic and takes great pride in her work and interactions with the wider team and clients. Natasha is focused on continuous improvement and development and likes to get involved and to give input in any task. Natasha has strong hands-on experience which qualifies her to be able to do the best in what she does. Natasha’s job experience and requirements has proven her ability to work under pressure and deliver for our clients.
Turfrey Maintain
Hunter supports Turfrey maintenance contracts across all regions including project management, client documentation and ensuring projects are planned and executed smoothly. Hunter likes to focus on engagement, efficiency and upholding the Turfrey reputation for excellent communication and quality of work. He’s also extremely handy with our company drone, which helps evaluate maintenance needs and also show off our latest projects to the world!
E-Commerce & Distribution
Courtney has been supporting customers who engage with Turfrey via the online store and Trade Me since 2017 as well as managing the large volume of nationwide phone and email sales and repeat business. Courtney also looks after our Business to Business clients. She has an impressive knowledge of Turfrey products and will always go above and beyond to ensure our customers have an amazing Turfrey experience.
Paris is passionate about developing Turfrey’s sales capabilities and supporting customers with all product enquiries. She also lends her expertise to assist with procong products for our commercial projects and clients. Paris has a positive, solutions-based approach to life that ensures Turfrey customers are well taken care of.
Lana started her logistics career in the Australian inter-state transport industry. On her return to New Zealand, Lana moved into international freight, leading a team to monitor market exclusions for a large produce distributor. She now brings her skills to the Turfrey Online Sales team, where she manages all freight bookings, order dispatches and stock storage and movement. Lana works closely with our suppliers and freight providers to ensure we can offer our customers an efficient, affordable delivery experience.
Centralised Support
Lorraine’s 10 years’ experience in finance roles has provided her with a strong and focused mindset when it comes to financial accounting. Her main responsibilities include accurate and timely financial and management reporting, working capital management, compliance and supporting the CFO in developing strategies to improve processes and drive cost savings company wide. Lorraine is a member of the Chartered Accountants Australia and New Zealand.
Rachael is a key member of the Finance and Administration leadership team and manages the centralised billing and payables team based at the Turfrey Support Office in Hastings. Rachael started with Turfrey in 2017 and brings a wealth of knowledge gained from previous finance and administration roles.
Victoria is responsible for helping to tender projects across all Turfrey regions with a focus on seismic and plumbing. As part of the Turfrey estimating team, she works to secure projects in a competitive market. Victoria has been with Turfrey since 2014, originally starting out with the administration team, where she demonstrated attention to detail and a strong understanding of the products utilised on residential and commercial projects. This led to a natural progression into the estimating team several years ago.
Todd joined the Turfrey estimating team at the start of 2018 after completing his NZ Diploma in Quantity Surveying. He is responsible for tendering projects across the Turfrey regions for both roofing and plumbing trades. Todd also assists with the administration of projects to ensure the Turfrey branch teams are fully informed when they begin working on a job and through to completion.
Jayden has been a part of the Turfrey family for over 5 years. With 11 years experience as a Plumber by trade, Jayden is now responsible for implementing and improving health & safety systems across the Turfrey group. He is passionate about ensuring clear and consistent health & safety processes, as well as creating a positive, honest and respectful health & safety culture.
Brenna works closely with Alison in being people-focused to ensure that all Turfrey employees have everything they need from the first day they join the team. She regularly troubleshoots IT issues and assists with recruitment and the vehicle fleet. Brenna has a degree in HR and brings this expertise to the team.
Bronwyn is the Turfrey payroll superstar and is also a great number cruncher, helping with the vital job of ensuring all our team gets paid for their hard work! She prepares offers of employment and employment agreements for new employees plus all other employee-related paperwork.